Co-founded by Eric Balfour and Erin Chiamulion, they named Electric & Rose after two iconic streets in the heart of their Venice beach neighborhood. They design activewear pieces that are authentically inspired by their own adventures. Beach yoga, sunset surfs, backyard barbeques, hikes in the canyon, and bonfires under the stars. Their motto #Time2Live is a reflection of the community they want to share. Adventure, unity, authenticity, and those who aspire to be uniquely themselves.